Everyday Vocabulary Advertising Test
Question 1
(Please note: The following questions are part of a cloze test. They are interrelated, meaning that the information provided in each question is connected to the others.)
ADVERTISING
Advertisements are everywhere, from columns of small _____ advertisements for houses, jobs, cars etc. in newspapers to big _____ on walls and enormous advertisements on _____ by the side of the road.
Classified advertisements are the short adverts in a newspaper, sorted into groups such as houses, jobs and cars. Not classic or classical, which mean traditional or of high quality, or connected with ancient Greece and Rome or serious music.
Question 2
Advertisements are everywhere, from columns of small _____ advertisements for houses, jobs, cars etc. in newspapers to big _____ on walls and enormous advertisements on _____ by the side of the road.
A poster is a large printed picture or notice that you put on a wall, e.g. There were posters for the concert all over town. Not commercials, because commercials are adverts on TV or radio, not on walls.
Question 3
Advertisements are everywhere, from columns of small _____ advertisements for houses, jobs, cars etc. in newspapers to big _____ on walls and enormous advertisements on _____ by the side of the road.
In British English, a hoarding is a very large board by the road or on a building where adverts are put up. American English calls it a billboard. The clue is enormous advertisements … by the side of the road.
Question 4
The job of the advertising _____ is to _____ the products of the firms who employ them.
An advertising agency is a company that creates adverts for other firms. The clue is the firms who employ them: businesses pay agencies to advertise their products.
Question 5
The job of the advertising _____ is to _____ the products of the firms who employ them.
To publicize (also spelt publicise) a product means to make many people know about it, e.g. They publicized the new phone on TV. Not produce, because agencies advertise products. They don't make them.
Question 6
They design eye-_____ advertisements and make television _____ to _____ us to buy, buy, buy.
Eye-catching means so attractive or unusual that you notice it at once, e.g. an eye-catching poster. This is a fixed expression. Eye-persuading, eye-keeping and eye-holding are not used.
Question 7
They design eye-_____ advertisements and make television _____ to _____ us to buy, buy, buy.
A commercial is an advertisement on television or radio, e.g. a TV commercial for chocolate. Not documentaries, which are programmes that give facts about a real subject. They don't try to sell things.
Question 8
They design eye-_____ advertisements and make television _____ to _____ us to buy, buy, buy.
We say persuade someone to do something, which means make them want to do it. Here the adverts make us want to buy, buy, buy. Not publicize, because we publicize a product, not a person.
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